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Started by beeper, Monday Jul 11, 2011, 03:55:47 pm
Quote from: beeper;57557Why does Fox 6 promote Facebook so heavily?
Quote from: WPXE ION;57558So are they discriminating against those of us who dont have a facebook account?
Quote from: ArgMeMatey;57563The usual suspects:1. A marketing intern charged with increasing social networking.2. An initiative/contest by Fox or local management ... perhaps with prizes or promotions for those who can increase their station's FB "friends" significantly.
Quote from: WPXE ION;57558So are they discriminating against those of us who dont have a facebook account? I have no need for one and will most likely never sign up. Never had a my space or other "social media" account. If someone wants to talk they can pick up the phone and call. :rolleyes:
Quote from: Bebop;57579I wouldn't minded a Google+ invite. I thought the invites don't work anymore? Too many people for the beta.
Quote from: techboywi;57574A station here in Nashville, Ch 5 (WTVF) is doing the same thing now, they are running a Facebook contest with daily prizes. You must be friends with them, and enter the contest every day by going to their FB page and clicking on a link. A few months back, Ch. 4 (WSMV) ran a "Facebook Friend of the day" where they randomly drew from their friends list for a iPad2. Facebook has over 750 million users, it is becoming a needed marketing tool for any "brand" wanting to get their name out there. Its natural for ch.6 to embrace it, as so many other stations in the US have
Quote from: beeper;57582750 million registered users.How many are in the Fox 6 DMA, and how many in the DMA are registered on FB just to enter a contest and don't otherwise use the website.A brilliant marketing tool so that someone in China is made aware of Fox 6 in Milwaukee. When Fox 6 has an internet feed, then it might be advantageous to market to those 750 million pairs of eyes that might watch.To me, it's just plain wrong to have a contest limited to registered users of a particular website. Especially since the same contest didn't have that requirement in the past.
Quote from: techboywi;57583Agreed... It isn't particularly fair to limit it to users of Facebook, or any other social media site, but it seems that is the way the tide is turning. Remember when to enter a station contest, you had to send them a postcard?
QuoteTo me, it's just plain wrong to have a contest limited to registered users of a particular website. Especially since the same contest didn't have that requirement in the past.
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