Silicon Optix Selects IceFyre for First WLAN-Enabled HDTV Demonstration Platform at 2

[Gregg Lengling]

Silicon Optix and IceFyre Semiconductor will demonstrate the first full bandwidth wireless HDTV streaming video platform during the 2005 International CES. Demonstrations will be held at the Marriott Suites Hotel, Las Vegas, NV from January 6th to 9th, 2005.

This partnership offers a demonstration system design featuring IceFyre's high-performance SureFyre(TM) Wireless LAN (WLAN) solution and Silicon Optix's award- winning Realta Hollywood Quality (HQV) video processing platform.

The demonstration system delivers High Definition (HD) video content with "wire-like" quality throughout harsh residential and commercial environments. Back-to-back comparison with an available Silicon Optix demonstration featuring wired distribution of the same HD content, proves availability today of "wire-like" distribution of HD and Standard Definition (SD) content via cost-effective, standards-based WLAN-enabled HD systems.

"Wireless video distribution to HDTV displays is an important step in bringing home theater to the masses," said Dennis Crespo, vice president of marketing, Silicon Optix.

"We're excited to be working with IceFyre as we realize this market opportunity will be accelerated by combining superior performing WLAN systems with high quality video systems. Further, our customers expect us to continue leading the HDTV market by offering them a more complete application solution."

"Creating a strong partnership with a market leader such as Silicon Optix is a pivotal step in IceFyre's market strategy. IceFyre and Silicon Optix will deliver the industry's first viable, standards-based Wireless HDTV system solution," said Dan Mathers, president and chief executive officer of IceFyre Semiconductor. "IceFyre will continue to demonstrate our leadership position in delivering on the need for ever-increasing wireless bandwidth in support of multimedia networking applications."

About Realta

The award-winning Realta video processing chip from Silicon Optix originates from Teranex's broadcast and post-production platforms. Teranex's software algorithms run on Realta's powerful and fully-programmable video processing engine to deliver a new standard in image quality, a standard Silicon Optix is calling 'Hollywood Quality Video,' or HQV.

About SureFyre(TM)

The SureFyre 802.11a WLAN solution sets new industry standards for performance and power consumption at a competitive cost. Delivering HDTV level throughput over a range exceeding 40 meters, SureFyre supports the delivery of multimedia content, including HD video, throughout a "whole home." SureFyre has been specifically designed to deliver reliable high throughput over extended ranges in harsh multistory residential environments where the presence of hallways, stairs, people and legacy WLAN products may severely degrade traditional WLAN systems performance. With the industry's lowest peak and average power consumption, SureFyre eases a designer's job of maximizing the feature set and battery life of WLAN-enabled multimedia devices such as portable flat panel TVs. With SureFyre, complete residential multimedia networks -- including multimedia server products offering optimized 802.11a and commodity 802.11b/g offerings for traditional data networking -- meets the needs of simultaneous streaming multimedia and data transfer applications.

About Silicon Optix

Silicon Optix Inc., a privately held fabless semiconductor company, is the leading supplier of advanced digital image processing integrated circuits focused on the capture, transmission, and display of digital visual information. Silicon Optix's highly patented IC products enable the convergence of digital image processing and optical system design, making possible a variety of new product categories that could not be economically realized with existing technologies. Silicon Optix is the first company to deliver high performance electronic components that optimize overall image processing/optical systems present in many existing and emerging applications. Silicon Optix is headquartered in San Jose, California, and has facilities in Orlando, Toronto, Canada; Hannover, Germany; Taipei, Taiwan, as well as Shanghai and Shenzhen, China. For more information about Silicon Optix Inc., please visit the company's Web site at http://www.siliconoptix.com/ .

Realta and HQV are trademarks of Silicon Optix.

Silicon Optix

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