Why does Fox 6 promote Facebook so heavily?

[beeper]

This really is no different than signing up for a Radio/TV station sponsored prize at their booth at State Fair, Summerfest, or at a remote broadcast at a local car dealership. The prize is the incentive for actively participating in a promotional event or vehicle.

It's different in that there is a public record of people that are forced to "like" a business, and the business may use that skewed number to their advantage. When you enter a contest on a piece of paper as you described above, you are not obliged to state that you like a particular business. Furthermore, when you enter a contest as you described, it generally would not have conditions that discriminate. (other than age)

But you do have a point.. it's foolish for them to exclude non-facebook people from the contest.

BTW, according to Facebook's rules, you can't make "liking" the brand a condition for winning, and signups must be facilitated on a third party site, so technically you shouldn't even have to be on Facebook to enter. We work with Mitchell Airport on their social media stuff, and the contests we've done with them in the past allowed people to sign up on the Mitchell site.

I'll do some research and find out if Fox 6 is in fact doing this the same way, I'll post the link to entry here.


BTW, according to Facebook's rules, you can't make "liking" the brand a condition for winning, and signups must be facilitated on a third party site,

If you are correct, it seems as though Fox 6 may be violating FB rules.
Entrants in fact are forced to claim that they "like" Fox 6 on FB.
The entry link on the woobox site takes you to a FB login/registration page.

Contest: http://woobox.com/xjuwim

Contest rules: http://www.fox6now.com/community/contests/witi-20110621-state-fair-cream-puff-contest-2011,0,1682044.story

Entry link takes you to: https://www.facebook.com/login.php?api_key=127760087237610&skip_api_login=1&display=popup&nux=1&referer=http%3A%2F%2Fwoobox.com%2Fxjuwim&social_plugin=like&locale=en_US&external_page_url=http%3A%2F%2Fwww.facebook.com%2Ffox6news&next=http%3A%2F%2Fwww.facebook.com%2Fconnect%2Fuiserver.php%3Fmethod%3Dopt.inlike%26app_id%3D127760087237610%26display%3Dpopup%26nux%3D1%26referer%3Dhttp%253A%252F%252Fwoobox.com%252Fxjuwim%26social_plugin%3Dlike%26secure%3Dfalse%26locale%3Den_US%26protocol%3Dhttp%253A%26external_page_url%3Dhttp%253A%252F%252Fwww.facebook.com%252Ffox6news%26from_login%3D1&rcount=1

[Tom Snyder]

The fact that Social Media provides businesses with a "free" platform, and those of us with decades of marketing and web knowledge are regarded as "snake oil salesmen," most businesses decide to go it alone and plunge headlong into failure with it, either spending countless hours, generating no demonstrable ROI, and usually both.

For that reason, 90% of the Facebook contests violate at least one of their rules. Until Facebook starts doing what they threaten and deleting those accounts, it'll never be fixed.