Public Service Announcements to Raise Awareness of Free Over-the-Air Digital HDTV

[Gregg Lengling]

BALTIMORE, Aug. 26 /PRNewswire-FirstCall/ -- In an effort to educate
consumers and retailers, Sinclair Broadcast Group's (Nasdaq: SBGI) TV stations
will begin airing the first of a series of Public Service Announcements (PSA)
that promote free over-the-air High Definition Television (HDTV).  The PSAs
are being made available to other TV broadcasters in an effort to foster
widespread public awareness.
    "We believe that the public is largely uninformed about the availability
of free HDTV programming from their local TV stations," says Nat Ostroff, Vice
President for New Technology at Sinclair.  "Sinclair wants to raise awareness
among consumers and retailers that they don't need expensive cable or
satellite hookups to watch the Super Bowl, World Series, or the latest network
drama or comedy in HDTV."
    The PSA campaign entitled, "Free HDTV ... Honest Answers," is being
undertaken to fully educate the public who are unaware of the value and
availability of "Free HDTV."  The campaign coincides with the upcoming release
of fifth-generation digital receivers that provide HDTV reception using simple
indoor antennas with no need for cable or satellite connections.
    The PSAs will begin airing this September in Sinclair TV markets where an
HDTV signal is available and as the new fall network prime-time television
season begins.
    The content of the PSAs are station-neutral and can be easily branded by
any broadcaster.  They are available in 10-, 20- and 30-second versions for
maximum usage.  The PSAs refer viewers to http://www.myfreehdtv.org for
important, non-commercial consumer information on how to receive free HDTV.
Television stations requesting broadcast quality copies for their use are
encouraged to contact Cam Smart of Sinclair at 410-568-1500.

    About Sinclair
    Sinclair Broadcast Group, Inc., one of the largest and most diversified
television broadcasting companies, currently owns and operates, programs or
provides sales services to 62 television stations in 39 markets.  Sinclair's
television group reaches approximately 24% of U.S. television households and
includes ABC, CBS, FOX, NBC, WB, and UPN affiliates.

[John L]

I guess there is no doubt that these PSA's will be airing on both channels 18 and 24.

-John L.

[StarvingForHDTV]

Good news.