More Cricket on DISH, Via Broadband

[Gregg Lengling]

EchoStar's DISH Network is delivering more cricket coverage to U.S. audiences, but is taking a different approach with two recently announced offerings.

DISH Network secured exclusive rights to broadcast the Holland Cup and The International Cricket Council 2004 Champions Trophy via broadband connection. Coverage began this week. Through the offer, cricket fans can place an order, read the latest cricket headlines and watch free highlight clips through DISH Network's Web site, http://www.dishnetwork.com/cricket.

The Holland Cup and the ICC Champions Trophy are available via broadband through DISH Network's Web site as a bundled package for $249.95. The Holland Cup only package is available for $99.95. DISH Network has secured exclusive rights to broadcast The Holland Cup via broadband worldwide.

DISH Network also is broadcasting the cricket events on DISH On Demand pay-per-view in a package or on a stand-alone basis. While the new cricket offering marks the first DISH Network branded site offering via pay-per-view broadband, the company had previously broadcasted Cricket World Cup via broadband.