After Record-Breaking First Quarter, April Sales Continue the DTV Climb

[Gregg Lengling]

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After Record-Breaking First Quarter, April Sales Continue the DTV Climb
2004 Year-To-Date DTV Sales Track Projections

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Arlington, Virginia 6/16/2004

Following a record-breaking first quarter, manufacturer-to-dealer sales of digital television (DTV) products continued to soar through April 2004, with 309,098 units sold and more than $413 million generated in revenue for the month, according to figures released today by the Consumer Electronics Association (CEA).
These April factory-to-dealer sales attest to the continued strength of DTV sales, which marked a 76 percent increase in units and 48 percent increase in dollars for the month, compared to the same period in 2003.

"High-definition television programming paired with eye-popping technology produces an irresistible buy for consumers,” said CEA President and CEO Gary Shapiro. “Add 5.1 digital surround sound to the equation and the result is sales figures like we’ve seen so far this year. CEA projects that a total of 5.7 million DTV products will be sold this year, so the best is yet to come.”

With the close of April, year-to-date manufacturer-to-dealer sales of DTV products have reached 1,284,410 units with some $1.8 billion in revenues, representing increases of 50 percent and 32 percent, respectively, compared to 2003. In addition to the 2004 DTV projections, CEA Market Research projects that 9.4 million units will be sold in 2005, 15.6 million in 2006 and 23 million in 2007.

CEA defines DTV products as integrated sets and monitors displaying active vertical scanning lines of at least 480p and, in the case of integrated sets, receiving and decoding ATSC terrestrial digital broadcasts.

Data cited in this release is available for purchase through CEA's Market Activity Reports and Analysis (MARA) program. With more than 500 reports published annually, the MARA program is recognized as the “authoritative source” for data on the consumer electronics industry. For a list of available reports and purchasing information, visit //www.CE.org/market_research/mara.asp.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,500 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $90 billion in annual sales. CEA's resources are available online at //www.CE.org, the definitive source for information about the consumer electronics industry.
CEA also sponsors and manages the International CES â€" Defining Tomorrow’s Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.