VOOM gets online retail 'crutch'

[Gregg Lengling]

HD-heavy DBS service VOOM notched its first online retailing partnership following a deal with Crutchfield Corp.

Under the deal, Crutchfield will begin selling VOOM in its electronic catalog this week.

"Many home theatre aficionados look to Crutchfield for their entertainment needs and the addition of VOOM will help complete their HDTV experience," claimed Bill Casamo, executive vice president of marketing and sales for VOOM parent company Rainbow DBS.