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CBS to air PGA in HDTV

Started by Gregg Lengling, Thursday Mar 04, 2004, 09:20:46 AM

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Gregg Lengling

CBS SPORTS AND ARGENT MORTGAGE COMPANY TEAM UP TO

BROADCAST PGA TOUR EVENTS FOR FIRST TIME IN HDTV


CBS Sports' Coverage of 13 PGA TOUR Tournaments Beginning With

"MCI Heritage" to be Broadcast In High Definition Television Format

Including 5.1 Digital Surround Sound


CBS Sports announced today it will broadcast an unprecedented 13 PGA TOUR events, totaling 80 hours, beginning with the MCI HERITAGE from Hilton Head, S.C., on Saturday, April 17 and Sunday, April 18 (3:00-6:00 PM, ET, both days), in high definition television format. Once again, CBS Sports will broadcast the 2004 Masters® in HDTV on April 8-11. Argent Mortgage Company, LLC. will sponsor the HDTV broadcasts of the PGA TOUR.


CBS Sports' PGA TOUR HDTV broadcasts will feature the highest definition television format -- 1080 lines of picture resolution -- and 5.1 digital surround sound. The unified productions for the Standard Definition and HD telecasts will feature the same announcers, camera angles, replays and graphics.


"We are very pleased to showcase PGA TOUR events for the first time in HDTV," said Sean McManus, President, CBS Sports. "With the clarity of HDTV pictures viewers will have a whole new experience from reading the greens to enjoying the beauty of the courses on the PGA TOUR."


"We are proud to help bring HDTV to viewers of the PGA TOUR broadcast on CBS Sports," said Wayne Lee, president of Argent Mortgage Company. "HDTV is revolutionizing broadcast entertainment just as Argent Mortgage is improving mortgage lending through innovations that serve independent mortgage brokers. We are very pleased to join with CBS Sports as it provides HDTV programming that enhances the enjoyment of golf."


CBS Sports is the industry leader in HDTV broadcasts. In 2004, CBS Sports, will broadcast 39 weekends of premiere event sports programming in high definition. Historically, CBS Sports' coverage of the 2000 Masters® was the first golf tournament ever presented live in HDTV on network television, and it is still the only major tournament broadcast in high definition. CBS Sports also presented the first HDTV broadcast of a PGA TOUR event at the 2001 Sony Open. For the last four years, CBS has aired HD productions of the NCAA Men's Basketball Final Four and Championship Games, the Masters® Tournament and for the last five years, the U.S. Open Tennis Championships.


CBS also broadcast the 2001 and 2004 Super Bowls and all of the 2003 and 2004 AFC Playoffs in HDTV. CBS Sports was responsible for the first ever broadcast of a professional football game in high definition format on Sunday, November 8, 1998 when the historic broadcast featured the AFC East Division co-leaders, Buffalo Bills against the New York Jets live on the CBS Television Network. The game was the first of four high definition games presented by CBS Sports during the 1998 season.


CBS broadcasts, on average, 25 hours per week of High Definition programming, more than any other broadcast network, and more original HD programming per week than any other network, broadcast or cable or satellite. One hundred and seventy-nine of CBS's owned and affiliated stations are currently broadcasting in digital, covering approximately 97 percent of the nation.


CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.


Argent Mortgage Company, LLC. is a leading national mortgage lender. Working exclusively with independent mortgage brokers and mortgage bankers, the company specializes in nonprime loans. Argent is headquartered in Irvine, Calif., and serves independent brokers and bankers across the country through loan processing centers in California, Illinois and New York. For additional information on Argent, please go to //www.argentmortgage.com.


* * *

Attached is the schedule for CBS Sports' HDTV broadcasts of the PGA TOUR, in addition to the 2004 Masters®.


Broadcast Dates

And Times (PM, ET) Tournament Location

Apr. 8 (4:00-6:30)(11:35-11:50) The MastersÒ Augusta National Golf Club

Apr. 9 (4:00-6:30)(11:35-11:50) Augusta, Ga.

Apr. 10 (3:30-6:30)

Apr. 11 (2:30-7:00)


Apr. 17 (3:00-6:00) The MCI Heritage Harbour Town Golf Links

Apr. 18 (3:00-6:00) Hilton Head Island, S.C.


Apr. 24 (3:00-6:00) Shell Houston Open Redstone Golf Club

Apr. 25 (3:00-6:00) Houston, Texas


May 1 (3:00-6:00) HP Classic of New Orleans English Turn Golf & CC

May 2 (3:00-6:00) New Orleans, La.


May 8 (3:00-6:00) Wachovia Championship Quail Hollow Club

May 9 (3:00-6:00) Charlotte, N.C.


May 15 (3:00-6:00) EDS Byron Nelson TPC at Las Colinas

May 16 (3:00-6:00) Championship Cottonwood Valley Course

Irving, Texas


May 22 (3:00-6:00) Bank of America Colonial Colonial Country Club

May 23 (3:00-6:00) Ft. Worth, Texas


May 29 (3:00-6:00) FedEx St. Jude Classic TPC at Southwind

May 30 (3:00-6:00) Memphis, Tenn.


June 3 (12:55-1:10 AM) Memorial Tournament Muirfield Village Golf Club

June 4 (12:55-1:10 AM) Dublin, Ohio

June 5 (3:00-6:00)

June 6 (2:00-6:00)


July 24 (3:00-6:00) Greater Milwaukee Open Brown Deer Park Golf Course

July 25 (3:00-6:00) Milwaukee, Wisc.


July 31 (3:00-6:00) Buick Open Warwick Hills Golf & CC

Aug. 1 (3:00-6:00) Grand Blanc, Mich.


Aug. 7 (3:00-6:00) The International Castle Pines Golf Club

Aug. 8 (3:00-6:00) Castle Rock, Co.


Aug. 19 (12:55-1:10 AM) World Golf Championship: Firestone Country Club

Aug. 20 (12:55-1:10 AM) NEC Invitational Akron, Ohio

Aug. 21 (2:00-7:00)

Aug. 22 (2:30-7:00)


Aug. 28 (3:00-6:00) Buick Championship Tournament Players Club at

Aug. 29 (3:00-6:00) River Highlands

Cromwell, Conn.
Gregg R. Lengling, W9DHI
Living the life with a 65" Aquos
glengling at milwaukeehdtv dot org  {fart}