DirecTV Set to Raise Prices, Readies New Offer

[Gregg Lengling]

DirecTV will increase the prices for its base packages between $1 and $3, depending on the package, beginning March 1, SkyREPORT has learned.

The pricing for the packages with local TV channels are as follows: Total Choice with locals, $39.99 a month, a $1 jump; Total Choice Plus with locals, $42.99 a month, a $3 increase; and Total Choice Premier with locals, $90.99 a month, a $3 jump. Without locals, package prices are: Total Choice, $36.99, a $3 jump; Total Choice Plus, $39.99, a $2 increase; and Total Choice Premier, $87.99, a $2 increase.

Packages with foreign language channels, premium networks and HDTV selections will not change, along with prices for pay-per-view and the DirecTV DVR service.

As for its upcoming national offer, DirecTV will offer new customers its Total Choice with Locals package for $29.99 for the first six months of a subscription, a $60 savings. Customers who purchase new equipment, agree to a one-year commitment and subscribe between March 1 and July 17 will be eligible for the offer. The Spanish-language DirecTV Para Todos package with locals also will be offered at the discount.