INHD Launches First-Ever Multi-Programming 24/7 High-Definition Television Networks o

[Gregg Lengling]

INHD Bolsters Cable's Ample HD Offering Featuring The Most Extensive Hi-Def Content Including Hollywood Films, Major League Baseball, College Sports & Concert Events - Channels To Begin Launching On Comcast, Time Warner, Cox Communications & Brighthouse On September 15, 2003    


INHD is taking the lead in the high-definition revolution with the launch of two linear, 24/7 HD television networks to Comcast, Time Warner, Cox Communications and Brighthouse digital cable systems. The networks, INHD and INHD2, will feature the most comprehensive and compelling mix of HD programming on television, including commercial-free hit movies, sports, documentaries, family programming, special events, concerts and theatrical movie previews.

Recognizing the enormous growth and potential of high-definition, INHD is making a major investment in the category. INHD has already secured a diversified hi-def programming library through partnerships with such high-profile companies as Paramount Pictures, Major League Baseball (MLB), National Basketball Association (NBA), College Sports Television (CSTV), Hallmark Entertainment and the Tennis Channel. During the September launch, INHD and INHD2 will deliver an exciting line-up with: box office action hits like Full Metal Jacket and Natural Born Killers; live MLB games during the heightened play-off stretch drive and college football. Additionally, the INHD2 channel will enable local cable operators to pre-empt scheduled programming to showcase local professional sporting events of interest to their subscribers.

"The launch of these channels on Comcast, Time Warner and Cox shows how committed the cable industry is to embracing the rapid deployment of high-definition to its customers," states Rob Jacobson, Chief Operating Officer, INHD. "Industry analysts are projecting a boom in the purchase of high-definition televisions this holiday season so we saw a great opportunity to do something groundbreaking with the launch of these channels. We are evolving quickly to meet the changes of the industry and the big winner will be the customer, because we can deliver the best quality and quantity of HD programming on television."

INHD will develop a strategic programming schedule to ensure INHD and INHD2 have a distinctive brand presence and programming sensibility - elements that have been non-existent on satellite HD alternatives. The INHD look is clean, sharp and modern. The attitude is not high-tech it's Hi-Def which is about an enhanced viewing experience. The network identity rewards viewers for the investment they've made in the technology with graphics and ID's that show off the visual and audio "WOW" factor of texture, color, clarity and sound that they get with INHD.

Movies The Way They Were Meant To Been Seen

Digital cable subscribers will now have the ability to see hit Hollywood films and exclusive television programming the way they were meant to be seen, in high-definition and commercial free. INHD and INHD2 have great slate of film favorites from Warner Brothers, Paramount Pictures and Artisan Entertainment that will be making their HD premiere including Full Metal Jacket, A Clock Work Orange, The Candidate, Natural Born Killers, The Postman Always Rings Twice, Waiting For Guffman, Drugstore Cowboy, Alice Doesn't Live Here Anymore and The World According To Garp.

Exclusive to the networks is Farther Than the Eye Can See, Erik Weihenmayer's documentary of the world-renowned climb of Mt. Everest in 2001 and episodes of the new Twilight Zone television series. The INHD networks will also showcase the award-winning films from Hallmark Entertainment, the largest producer of television movies and miniseries which have garnered 95 Emmy(R) Awards, 13 Golden Globes and numerous Peabody, Christopher and Genesis Awards, in a weekly spotlight feature. Return to Lonesome Dove, Mark Twain's Roughing It, Captains Courageous and A Promise Kept: The Oksana Baiul Story among the popular, high-profile specials to be showcased in INHD's weekly Hallmark spotlight.

INHD Scores With Sports In HD

The networks will feature a potent sports line-up for its hi-def launch. INHD and INHD2 will present all of the chills and thrills of this year's suspenseful baseball play-off stretch drive with three high-profile MLB games each week starting in September. Local cable operators will be able to pre-empt INHD2 to air local MLB games if they are not scheduled on INHD.

College sports fans looking for their live events will get their fill through an exciting amount of content from College Sports Television (CSTV). Beginning in September, INHD and INHD2 will present a college football "Game of the Week." Throughout the year, the networks will also present a broad range of Division I college sporting events such as basketball, hockey.

Additionally, content from the Tennis Channel will keep passionate tennis fans in play with high definition world class action. Leading the way will be the high-definition airing of the Fed Cup quarterfinal round, which featured the national women's teams from the United States vs. Italy.

Special Events on INHD

Above and beyond movies, professional and college sports, and general interest programming that maximize the HD experience, INHD and INHD2 will also present exciting special events. Working with Nation Mobile Television's fleet of mobile production trucks, INHD will produce and edit content programming such as sporting events and music concerts in the hi-def format. Upcoming special hi-def events already scheduled to air on the networks include Melissa Etheridge and The Pretenders concerts.

INHD Means Quality

All content provided on INHD and INHD2 will be available in wide screen, high-resolution format with Dolby Digital 5.1 audio when available. While the audio is equivalent to most DVDs, the picture quality is superior.

HD In High Demand

The demand for HD programming is on the rise according to a recent CTAM survey, with digital cable subscribers having the highest unaided awareness of HDTV among multi-channel TV consumers at 79%. Ninety-two percent of adults who have seen HDTV or are broadband users have unaided awareness of the technology. HDTV's picture quality, which is five times sharper than standard definition TV, is cited by 66 % of consumers as the most appealing attribute of HDTV. The price for HDTVs have dropped by 50% since the beginning of 2003 and statistics project another 50% drop by the end of the year.

INHD is the new 24-hour HD linear television network owned and operated by iN DEMAND. In addition to MLB, INHD will also feature HD telecasts of college sports - including college football, basketball and hockey -- and professional tennis, as well as movies and other entertainment programming. Further information on INHD can be found at //www.INHD.com.
 
Contacts  
 
   
 INHD
Jeff Klein, 646-638-8206
jboyle@indemand.com

[agrundman]

Has anyone heard when Milwaukee TWC will roll out these channels?

Hopefully, it will be quicker than the snail's pace of the Discovery HD rollout.

[gb4fan92]

Don''t hold your breath!! We will be the last of the TWC cities as usual.

[mhz40]

Will two iNHD's be better than one HDNET?  Looks very promising, but time will tell...

[kmcbride1]

I just got off the phone with A Mgr Tina from Time Warner, and she said both of the IN HD channels will go live the 20th of Sept. this month. She said it was suppose to go live on 15th but was little problem with feed. But that problem has been fixed and we are in business the 20th.

[oz]

Does anyone know if these channels will be included with the basic cable package (non-digital cable subscription using the digital HDTV box)? Quick example: I get 504, 505, 506, 510, and 512, but not HD-Discovery, HD-HBO, or HD-Showtime.