Web Site Helps Viewers Find Local Digital TV Stations, HDTV Programs

[Gregg Lengling]

By Elina Shatkin

Apr 9, 2003, 09:33 PST




Zenith Electronics Corporation and Decisionmark Corp. are providing consumers with an interactive online electronic program guide (EPG) that highlights digital TV channels and programs. At NAB 2003, the companies explained that Zenith's HDTV EPG -- a customized version of the Decisionmark TitanTV.com Technology Retail Zone -- is designed to help drive consumer awareness and purchases of over-the-air DTV receivers. Consumers can enter their address and quickly determine which local TV stations are broadcasting digitally, what programs are available in high-definition television (HDTV) and even suggestions about antennas for optimal DTV reception.

Since the Zenith site was launched last fall, tens of thousands of consumers have accessed the broadcaster-centric DTV information. Visitors to the Zenith site are able to access Decisionmark's Retail Zone, an interactive, real-time information tool that explains to consumers interested in digital programming exactly what DTV broadcast channels they can expect to receive at their address, what programming content is available in digital and helps them determine the ideal antenna for optimum results in their location.

[sdn10s]

Here's the link to the start page:

Zenith