State Fair Loop

[Gregg Lengling]

I was gonna watch Crossing Jordan repeat last night at 7pm...but WTMJ-DT was running their State Fair Demo Loop.....DUH....how about running your real HDTV fare that is available to the public....gee you would have found some Jordan fans at State Fair that would have said....WOW and gone out and bought a High Def set.....DUHHHHH


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Gregg R. Lengling
RCA P61310 61" 16x9
glengling@ameritech.net

[gparris]

Yes, I finally found the whole amazing HD area in the Wisconsin Products Bldg in a tiny area on the side. The Wisconsin Broadcasters and HD (Ha Ha)! The area was so small and the projector had Star Wars (!) that looked a little washed out. From a marketing and showman's style, I felt a little confused-and I know HD. Nothing in there was easily identifiable as "this is what you do to get HD" or-"These stations are offering HD with these schedules (chart) etc etc." The folks were nice and attentive but seemed more interested in selling their  products ( when you COULD see 'em in the dark),than saluting the whole experience-then possibly--selling product. The washed-out projector screen took too much space where the HD thing could have been explained to the masses, chart setup of programs,then array of sets from small to large sizes in various price ranges (read special "State Fair sales"-then do it). I have worked 17 years in retail and have a marketing degree and NEVER have I seen such confusion and mess in selling or display! If I was noninformed and wanted to know about HD in Wisconsin, I had better go to Illinois (where they do a lot of HD) and wait for THEIR fair for the experience and education. Journal Communications should have done us a service (and the public's) and setup its own HD display in one of those booths like WKTI had and put HD tapes of Leno and Jordan on to show that they really mean to make the effort. Show some of their company's OTHER offerings from their "NBC side" rather their "usual" fair setup: after all, radio and newsprint is a part, but not all, of Journal Communications. WTMJ stands for The Milwaukee Journal and for years,the company has been advanced: One the first in Wisconsin for color TV,FM and FM stereo, color in its newsprint and added features, so why not - first in HD (it was,right?) and let it be know to the rest of us with a least one monitor in that area, saluting their progressive stand on technology in a time where everything in media is merging   (see AOL Time Warner)? The point is : The State Fair's setups sucked, not just in one place-everywhere. People come to a fair for the displays, shows, animals, and just maybe-to be "wow"d ( by HDTV) and they failed-miserably! Wisconsin's motto is "Forward" and got it "Backward".